Curriculum Vitae: Mike Smith

Graphic Designer & Front End Developer

Personal Profile

I am a self driven and committed graphic designer with years of experience in a number of different design fields, both as a freelancer and at agency level. I graduated Arts University Bournemouth in July 2015 with a First-class honours degree in Graphic Design. I am currently working as a freelance designer having just left an agency role of 3 years with Sears Davies. My primary strengths are in web design and development but I also have extensive experience in branding and identity, editorial design, art direction, typography, and illustration.

Outside of work I’m a Spurs fan, a bit of a foodie and a lover of tattoo art. I have a keen interest in music, having played in bands from a young age. I now DJ and produce music as well designing t-shirts, poster prints and wall art.

Freelance Roles

Jul 2012 - Present
Various, UK

Mike Smith Design

Graphic Designer & Developer

Jul 2012 - Present
Various, UK

Throughout university & my professional career I have managed my own freelance design business. During a period spanning 6 years to date I have maintained over 100 client relationships & developed working partnerships with organisations such as Bournemouth University & PumpAid. My early expertise was in branding & identity design but I soon expanded my offering to include services such as brochure & book design as well as web development & e-mail marketing.

Key Responsibilities:

  • Producing a range of print based media including corporate identities, stationery, books, brochures, flyers and packaging
  • Developing digital content including websites, email campaigns, social media artwork, videos and animations
  • Networking with potential clients to develop new business opportunities
  • Consulting and advising clients on the best approach to their branding and online presence
  • Maintaining client relationships through regular checkups, maintenance and brand progression
  • Managing all accounts, costings and budgeting

Permanent Roles

Aug 2015 - Sep 2018
London, UK

Sears Davies

Digital Designer

Aug 2015 - Sep 2018
London, UK

A London based agency with clients including Manchester United Football Club, Aviva and Barclays. I worked as part of a close knit team of designers, dealing primarily in front end web design. I was responsible for the design, build and delivery of web projects as well as assisting with branding and print design. During my time at Sears Davies, I was involved in a number of professionally recognised and award winning projects.

Key Responsibilities:

  • Designing, building and delivering responsive, scalable web-based interfaces
  • Producing costings and budgets for web projects
  • Providing support and training to clients on the administration and maintenance of their websites
  • Designing, building and delivering HTML email campaigns
  • Providing information and support on all digital queries to colleagues and clients
  • Supporting business directors with my digital expertise during client meetings
  • Preparing and retouching images for a variety of applications
  • Server and domain administration including DNS setup and database configuration
  • Designing corporate identities, stationery, literature and signage
May 2015 - Aug 2015
Bournemouth, UK

VoIP Unlimited

In-House Designer

May 2015 - Aug 2015
Bournemouth, UK

During my time at market leading telecommunications company, VoIP Unlimited, my role was in-house designer. Working closely with web developers and marketing executives I produced content for a number of tasks ranging from redesigning business cards to cutting edge web applications.

Key Responsibilities:

  • Producing brand guidelines for the company
  • Designing user interfaces for both web and software applications
  • Producing imagery and content for email marketing campaigns
  • Creating illustrations, iconography and animations for use on the customer facing website

Skills & Expertise

Technical Skills

Technical Skills

  • Proficient in Web/UI design using the Adobe Creative Suite, Sketch and prototyping tools such as InVision
  • Accomplished in front-end development using HTML5, CSS3, Javascript (ES5 and ES6) and jQuery
  • Adept in front end development workflows, most notably CSS preprocessors such as SASS
  • Skilled in web-based animation using jQuery and native CSS animations
  • Experience of building web-based applications using React.js
  • Thorough understanding of code standards, compliance for accessibility and device profiles
  • Extensive experience with Module Bundlers and Task Runners such as NPM and Webpack via the command line
  • Proven track record developing complex content managed websites using Expression Engine and WordPress
  • Working knowledge of other web-based programming languages, systems and frameworks for instance SQL, PHP, Git
  • Experience working with domain, server and database administration in a LAMP environment using platforms such as Plesk, cPanel and phpMyAdmin
  • Competent at creating and editing video content for the web with After Effects and Premiere
  • Good understanding of SEO best practice
  • Strong grasp of 3D modelling and photorealistic rendering

Design Expertise

Design Expertise

  • Extensive experience working independently as a freelance designer
  • Proven ability to multi-task efficiently in a high-pressure studio environment, deliver results and meet deadlines
  • Up to date knowledge of best practice and design trends on the web
  • Highly experienced in information architecture, UI and UX design
  • Adept at producing realistic project timelines and budgets
  • Skilled in identity design including name generation, logo design and typographic treatment
  • Capable of complex problem solving via hands-on development
  • People person with the ability to confidently partake and direct client meetings either in person or via telephone/video call

Education

Sept 2012 - May 2015
Bournemouth, UK

Arts University Bournemouth

BA (Hons) - Graphic Design (1st Class)

Sept 2012 - May 2015
Bournemouth, UK

A diverse course encouraging professional design thinking & practices. I worked on a wide array of projects ranging from typography to 3d design both independently & as part of a team.

Key learning points:

  • Looking to alternative fields such as product design or music for inspiration
  • Learning the value of critical review and peer assessment
  • Appreciation for the theoretical and academic side of design as well as the importance of design history
  • Importance of time management and setting personal goals
  • The ability to research, analyse and communicate through critical writing and speaking
Sept 2011 - Jun 2012
Maidstone, UK

University for the Creative Arts

Foundation Diploma in Art & Design

Sept 2011 - Jun 2012
Maidstone, UK

A one year course exploring a range of creative subjects. This allowed me the time & creative inspiration to decide which areas of art and design to pursue further as well as gain insight from professional designers, artists and researchers.

Key learning points:

  • Invaluable experience working in multiple areas of art & design include fashion, photography, illustration & fine art
  • Ability to specialise & direct my own learning through research & review
  • Experience in preparing a cohesive body of work both for examination & exhibition
Sept 2004 - May 2011
Maidstone, UK

Oakwood Park Grammar School

Various Qualifications

Sept 2004 - May 2011
Maidstone, UK

11 GCSEs graded A* – C including Maths and English

3 A levels graded ABB:

  • Media Studies – A
  • English Literature – B
  • Graphic Design – B

Let’s Chat

I’m always on the lookout for new opportunities, don’t hesitate to get in touch if you want to work with me.

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