Cunningham Doodles

Digital / Identity

Project Details

Cunningham Doodles are breeders of Cockapoos and Cavapoos based in Surrey. I helped them to produce their initial brand identity and a digital presence to match. Teaming up with Harry Roberts, I created an identity system that paired his illustrations with classic typography to create an authentic, handcrafted feel. This was comprised of logos in various formats to suit a range of applications including stamps, letterheads and business cards.

Services

  • Identity design
  • UI/UX design
  • Web development

Deliverables

  • Brand Identity
  • Website

Tech Used

  • Adobe Illustrator
  • Sketch
  • Zurb Foundation
  • WordPress

Client

Digital

Once the identity was finalised, the challenge was to translate this handcrafted feel into a digital format whilst retaining the nuances and imperfections. This was achieved through the use of things like paper textures, varying line weights and beautiful set of images shot by Ellie Minton. A soft colour palette along with some subtle shadows and animation helped to round off the visual language of the website, extending the system mapped out in the initial identity design.