D.O Fitness

Identity / Print

Project Details

Identity and stationery design for a personal trainer. Avoiding any clichéd imagery or any gender bias was important so I developed an abstract design that still had a feeling of movement. The sleek, flowing shapes had connotations of speed and agility whilst the bold type brought in elements of power and strength.


  • Identity Design
  • Print Design


  • Brand identity
  • Stationery
  • Clothing

Tech Used

  • Adobe Illustrator
  • Adobe InDesign


  • D.O Fitness
D.O Fitness Logo
D.O Fitness Logo Alternative
D.O Fitness Brand Colours
DO Fitness T-Shirts
D.O Fitness Business Cards