Frank & Earnest Crafted Coffee

Identity / Print / Packaging

Project Details

I worked with Frank & Earnest from their inception, providing them with their first visual identity. The task was to create something that reinforced the values of the brand; honesty, simplicity and authenticity. I opted for solid, serious type and paired it with a softer, distressed face to reinforce the artisanal, hand-crafted nature of the product. The rest of the visual language was made of distressed textures and vintage detailing.

Services

  • Identity Design
  • Print Design
  • Packaging Design

Deliverables

  • Brand Identity
  • Packaging Designs
  • Printed Recipe Book

Tech Used

  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop

Client

Frank & Earnest Logo
Frank & Earnest Logo
Frank & Earnest brand on wood
Frank and Earnest crafted coffee colour palette
Frank and Earnest crafted coffee typography
Frank & Earnest crafted coffee cups

Packaging

The initial product was a range of freshly roasted coffee available in different blends for various purposes. Part of the brief for the packaging was that there needed to be a clear way to mark on the roast date, roast level and grind size. The design was then hot stamped onto the bags to give it a textured and authentic look.

After the success of the first products, a line of bottled cold brew coffee was introduced and soon after their range of signature Nitro cold brew. I created an alternate ‘frosted’ version of the brand and collaborated with the owners on the packaging design for the new product.

Frank and Earnest Crafted Coffee Cold Brew Bottle
Frank and Earnest Crafted Coffee Bag and Cup
Frank and Earnest Crafted Coffee Cold Brew Bottle
Frank and Earnest Cold Brew Brand
Frank and Earnest Cold Brew Cans

Print

Following the success of the cold brew range, I was tasked with producing a booklet to accompany the product. The content of the book was mainly cocktail recipes but also included elements of brand storytelling. I added Adobe Caslon to the family of faces used within the branding due to it’s great legibility at smaller sizes.

Frank & Earnest Crafted Coffee Cold Brew Companion Cover
Frank & Earnest Crafted Coffee Cold Brew Companion DPS
Frank & Earnest Crafted Coffee Cold Brew Companion DPS
Frank & Earnest Crafted Coffee Cold Brew Companion DPS
Frank & Earnest Crafted Coffee Cold Brew Companion Back Cover