Identity / Print

Project Details

Headlane are an established supplier of repair components for mobile phones, tablets and smartwatches. They reached out to me looking to analyse their existing brand identity and make changes where required. This was achieved through a detailed review of the existing brand and competitors as well as brands in similar sectors. From here several rounds of development were undertaken to reach the final updated identity.


  • Identity Consulting
  • Identity Design
  • Corporate Stationery Design


  • Updated Brand
  • Updated Brand Guidelines
  • Corporate Stationery

Tech Used

  • Adobe Illustrator
  • Adobe InDesign



After the brand was updated and a new colour palette selected I was able to make progress with the corporate stationery. This initially consisted of a letterhead and business card design with variants. The printed materials needed to echo the modern styling set out by the new logo. This was achieved through a clean, minimalist letterhead with rounded icons and typography which was also reflected in the portrait business card design.