Rayner Ward is a qualified and experienced counsellor that helps adults affected by long term health conditions. Her brand Moments of Muddle was in need a refresh that reflected her pragmatic attitude and avoided appearing too clichéd, polished or clinical. I tackled this by giving the site a collage-like feel through the use of hand-drawn typography and icons, torn paper textures and post-its. Most of the photography was shot by Rayner herself and echoed the deliberate imperfections of the site. A palette of cool blues and greens was used to compliment the photography and offset the bright tones of the post-its.