Identity Design
As a first point of contact with your customers, it's important your brand identity is consistent, direct and stimulating.
I have years of experience designing comprehensive brand identities for a range of clients, from start-ups to global corporations .
The first step of the identity design process is to establish what you’re looking to convey with your brand. As the key element tying you to the hearts of your users and helping to maintain their loyalty, it’s important to get this right. From here I’ll begin explore several design options for the logo, covering a range of styles of concepts to present back as potential routes to explore. Once a direction is selected I will explore this further, designing several permutations with a view to developing one final design. If you wish to create a full set of brand guidelines, I will work with you to establish auxiliary areas of the brand such as the website, typography, use of images, tone of voice and design elements.
As well as this, I can produce supporting content such as corporate stationery including business cards, letterheads and folders. If you’re looking for advice regarding your identity design I can also work in a consulting role, offering advice 0n areas such as name generation and brand repositioning.
Identity Design expertise:
- Logo Design
- Brand Guideline Design
- Brand Identity Consulting
- Corporate Stationery Design
- Name Generation
- Icon Design
Related Projects
Testimonials
"Mike was recommended to us by a local connection to initially help with some logo artwork. After meeting with Mike he helped us understand that a strong brand identity would be a key success factor for launching our start-up venture. Mike lead us through our positioning, branding and ultimately the look and feel of the business from the logo and brand guidelines through to the packaging and web design. The results from Mike made a huge impact upon our business and really helped us win the attention and business of independent coffee shops through to high street retailers. We wouldn’t hesitate to recommend Mike for any branding or design projects."
"I was very impressed at the speed and professionalism of Mike's response. He immediately understood our brief and always adapted any changes or suggestions we had immediately. We love his designs and will definitely use Mike again for future projects, highly recommended"